In their most recent attempt at dominating the social-TV market (and possibly the world), Twitter recently announced the acquisition of Trendrr, a startup that specializes in social-TV analytics. This comes just 6 months after Twitter’s...
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17 Sep 2013 | Social MediaTwitter Acquires Social-TV Startup Trendrr
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13 Sep 2013 | Broadcast ManagementThe Changing Business Model of Television and the Impact of IPTV
In 1992, John Malone, then president of the largest cable company, made a bold prediction: “In not too many years, TV viewers will have 500 channels to choose from.” At the time, many thought that...
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30 Aug 2013 | Sports EntertainmentGame Changer: Verizon’s NFL Mobile Package
It's time to stock up on your favorite game-time snacks and start practicing your touchdown dances. The 2013 NFL season is almost upon us. While football fans are trying to cope with the thought of...
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20 Aug 2013 | Broadcast ManagementNielsen Study Finds TV Viewers are Multi-Taskers
A new survey performed by global information and measurement company, Nielsen, found that mobile devices and tablets are playing an increasing role in television viewing habits. The study states that 46% of smartphone users and...
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13 Aug 2013 | Social MediaThe Future of Social Video is the Short Clip Form
1.8 million words. That's the value of watching 1 minute of video, according to research by Dr. James McQuivey of Forrester Research. It is no surprise videos are powerful marketing tools changing the way companies...
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07 Aug 2013 | Broadcast ManagementHow Sharknado Became the Broadcast Version of a Viral Video
Cable network, SyFy, launched a made-for-TV movie in early July about a tornado that lifts sharks out of the ocean and deposits them all over the city of Los Angeles. As man-eating sharks rain from...