Millions of consumers are cutting the cord in favor of over-the-top television services, like Hulu, Netflix and Amazon Video. Not surprisingly, cable and satellite providers have taken notice. Recently, Charline Ergen, CEO of Dish, acknowledged...
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07 Mar 2018 | Broadcast TechnologyOTT Growth Isn’t All About Millennials
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30 Oct 2017 | Broadcast ConsultingDeveloping OTT Networks to Meet Consumer Demand
In 1992, when TCI founder and ‘Cable Cowboy’ billionaire, John Malone, announced his concept of a 500-channel super highway, many people laughed. They’re not laughing anymore. (more…)
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03 May 2016 | Broadcast TechnologyWhy Broadcasters Should Pay Attention to Snapchat
YouTube, Facebook and Twitter have all had a lasting impact on broadcast television and all three platforms continue to make waves (check out our latest blog series to see what I’m talking about). Meanwhile, new...
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12 Feb 2016 | EntertainmentRe-Capping the Top 5 Ads from Super Bowl 50
The reason the Super Bowl is regularly the most watched program in any given year is because every second of the broadcast is entertaining. From the game to the halftime show to the commercials themselves. ...
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06 Feb 2014 | Social MediaThe Evolution of Social Media in Super Bowl Ads
I think we can all agree that this year’s Super Bowl commercials were anything but special. Ad guru Lee Garfinkel agrees – “average and okay” was the description he used when evaluating the commercials that...
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13 Sep 2013 | Broadcast ManagementThe Changing Business Model of Television and the Impact of IPTV
In 1992, John Malone, then president of the largest cable company, made a bold prediction: “In not too many years, TV viewers will have 500 channels to choose from.” At the time, many thought that...
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13 Aug 2013 | Social MediaThe Future of Social Video is the Short Clip Form
1.8 million words. That's the value of watching 1 minute of video, according to research by Dr. James McQuivey of Forrester Research. It is no surprise videos are powerful marketing tools changing the way companies...