Millions of consumers are cutting the cord in favor of over-the-top television services, like Hulu, Netflix and Amazon Video. Not surprisingly, cable and satellite providers have taken notice. Recently, Charline Ergen, CEO of Dish, acknowledged...
In 1992, when TCI founder and ‘Cable Cowboy’ billionaire, John Malone, announced his concept of a 500-channel super highway, many people laughed. They’re not laughing anymore. (more…)
YouTube, Facebook and Twitter have all had a lasting impact on broadcast television and all three platforms continue to make waves (check out our latest blog series to see what I’m talking about). Meanwhile, new...
The reason the Super Bowl is regularly the most watched program in any given year is because every second of the broadcast is entertaining. From the game to the halftime show to the commercials themselves. ...
I think we can all agree that this year’s Super Bowl commercials were anything but special. Ad guru Lee Garfinkel agrees – “average and okay” was the description he used when evaluating the commercials that...
In 1992, John Malone, then president of the largest cable company, made a bold prediction: “In not too many years, TV viewers will have 500 channels to choose from.” At the time, many thought that...
1.8 million words. That's the value of watching 1 minute of video, according to research by Dr. James McQuivey of Forrester Research. It is no surprise videos are powerful marketing tools changing the way companies...
