Biggest Threats to Broadcast Television: Episode 1

Mar 23, 2016

Broadcast television is edging forever closer to the endangered species list.

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Broadcast television is edging forever closer to the endangered species list.  “Cord cutting” is not a fad, but a growing trend that continues to impact both cable providers and broadcast networks.  People are cutting ties with Time Warner and Comcast in favor of Hulu and Netflix.  They’re trading in their DirecTV dishes for Apple TV and ChromeCast.  And they’re doing so because content is available everywhere.  On our smart phones.  On our laptops.  On our SmarTVs.  You no longer need a cable subscription to watch your favorite shows.  In our new blog series, we’ll take a look at which companies are posing the biggest threat to broadcast television.

So how did this happen and who is responsible?  In our new blog series, we’ll take a closer look at some of the companies contributing to the demise of broadcast television.  Which brings us to Episode 1…

Facebook is new to the live video space, but they will no doubt be a major player in distributing live content.  Facebook Live, which was introduced in 2015, allows users to share and stream live video updates (imagine a world where you can live stream a video of the omelet you ordered for brunch instead of posting a boring still image).  Facebook’s Live platform was initially only available to celebrities, but has since been rolled out to a larger percentage of their user base.  The Live platform is a way for Zuckerberg and Co. to compete with Twitter’s Periscope, but this is not the only stride towards live video that Facebook is making.  Starting earlier this week, Facebook and E! Entertainment have teamed up to launch a new, original series called “Live From E!” which can only be viewed on Facebook.  The 15 to 20-minute live program – shot using an iPhone 6 Plus – airs weekdays at 12:30pm EST and is also available on E!’s website.  But it doesn’t end there.  For this year’s Oscar Awards, Facebook offered exclusive, behind-the-scenes footage from the red carpet and backstage that was only available on their site.  And of course, there are the rumors that Facebook is eyeing the streaming rights for Thursday Night Football this coming season.

Facebook users are currently watching 100 MILLION HOURS of video content on the site PER DAY.  And that doesn’t include video ads.  If they continue to produce original content, this number will only go up.  Facebook could undoubtedly become a major platform for delivering live, original content.

Tune into Episode 2 where we’ll take a look at another company contributing to the decline of broadcast television.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd: I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working! Thanks again for the work earlier this month. Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month. https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!