When to Hire a Broadcast Consultant

Feb 21, 2018

Sometimes getting a fresh perspective is important.

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Sometimes getting a fresh perspective is important. Maybe your technical facility could use some upgrades. Maybe your production staffing can be optimized. Maybe your content could use some tweaking. A broadcast consultant can provide valuable insights that maybe you hadn’t thought of. Knowing when to bring someone in is the first step towards improving efficiency.

Consulting on OTT channel launches

Over-the-top-television is today’s buzzword. And for good reason. OTT channels are completely changing the way content producers distribute content and the way consumers receive it. If you’re interested in launching an OTT network, it’s important to get it right. A broadcast consultant can help you through the entire process. From evaluating your technical needs and overseeing your facility build-out to developing your overall content strategy.

Consulting on a new broadcast facility

Building a production operation from the ground-up is a huge investment. It can take months of planning plus the obvious capital investment. You need to make sure you meet your existing needs, but also plan for the future – keeping a close eye on how technology is evolving. A broadcast consultant can help you throughout this process. You may want them to work alongside an existing systems integrator to make sure your integrator stays on schedule and on budget. Or, you may want them to have a more hands-on approach by helping to develop an equipment list, preparing the technical diagrams and finding the best integrator for the project. But before you can even begin with the technical installation, you need to make sure you have a right infrastructure in place. A broadcast consultant can work with your architect to make sure all the right considerations are taken when designing your studio and control room layout. Having adequate power, HVAC supply, acoustics and data connectivity are just some of the items that need to be addressed.

Development of production staffing strategies

You can have the best production facility in the world, but it’s meaningless without the right people operating it. A broadcast consultant can help evaluate your staffing levels, schedules and workflow to make sure you’re getting the most out of your team. You may find that outsourcing your production staffing make sense for your operation.

Development of long-term content creation strategy

Maybe you’ve got a state-of-the-art facility in place and a great team running your operation. Awesome. But what about your content? Is it reaching the right audience? Are you retaining viewers? Is it generating revenue for you and your sponsors? If not, a broadcast consultant can help you in developing show formats and making sure your content is moving the needle.

Evaluation of existing operations

It feels like technology becomes obsolete the minute you take it out of its packaging. If you’re broadcast facility needs an upgrade, a broadcast consultant can help to evaluate your existing technical infrastructure and make recommendations on what should be replaced or what’s nearing end-of-life. If your technology is in good shape, you may need help evaluating your technical workflow. There may be new technology or systems that can streamline your operations and reduce inefficiencies, which a broadcast consultant can help pinpoint.

Want to learn more about Broadcast Management Group’s consulting services? Contact us today.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd: I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working! Thanks again for the work earlier this month. Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month. https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!