Our Live Production Process

Feb 27, 2018

We always say that no two projects are the same.

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We always say that no two projects are the same. While that will forever remain true, at Broadcast Management Group, we still have a tried and trusted approach to all our live production projects.


During the pre-production process, BMG will help you map out the goals and objectives of your live production. We’ll work with you to find a venue that meets your needs, refine the technical components of your show and work to understand your metrics for gauging success. We’ll look for ways to leverage resources and ensure that you maximize your return on investment.

Technical Design & Engineering

During the technical design and engineering phase, we’ll determine what elements you’d like to integrate into your show, what your ideal camera compliment looks like, what your audio needs are, and what technical equipment best suits your needs. We do not own production trucks, cameras or gear, which means we’re equipment agnostic. We’ll find the right technical solution to fit your needs.

Production Staffing

With the venue selected and the engineering plan in place, our production staffing team will start to assemble the technical team for your production. BMG will always provide an Executive in Charge of Production or Production Manager as the on-site point of contact for your event. Beyond that, we have a core team of technical staff that we look to book for all our projects. If your budget doesn’t permit travel, we will look to book crews within the local market. Our top priority is finding a production crew with the skill set to match your needs. We know that shooting for news is different than shooting for entertainment which is different than shooting for music, so finding the right team is crucial to the success of your project.


Our clients typically provide the editorial staff and look to BMG to manage all the technical elements of the live production. However, for various reasons, sometimes that’s not an option and our client’s want us to provide the editorial team as well. We’re comfortable with either scenario. We have deep connections with directors, producers, bookers and editors and can put together a strong editorial team to meet your needs. We’ll determine how much support you need on the editorial side and which positions you’d like us to provide.

Creative Services

Graphics are an important element of any production. They need to have a cohesive look and match the client’s overall branding aesthetic. Our creative services team of in-house designers and graphic artists who can create all your on-air graphics, show opens and animations. Beyond that, we can develop the creative for any on-set elements, including backdrops and signage, and tie them into your overall graphic theme. On the front-end, if you’re looking for assistance promoting the show, we can design the creative for any social media posts, again, tying them into the overall look and feel of your show.


There are always a variety of options for getting your live production out into the world – whether that be broadcast or digital. Based on your venue and your budget, we’ll look for the best possible transmission solution. We can help with satellite feeds, fiber transmissions, streaming and encoding. And, of course, we always urge clients to include redundancy. You tell us where the signal needs to go, and we’ll present you with the best possible option.

Social Integration

An engaged audience is a valuable audience. BMG will work with you throughout the pre-production process to help develop engagement strategies. We’ll look for ways to incorporate various social media platforms into your live production in order to boost viewer interaction. We can develop and deploy pre-show digital strategies and promotions to help draw eyeballs to your program.

Digital Distribution

Over the past few years, the projects we’ve helped produce for our clients have found their way to the web in some form or another. Some of our broadcast clients want to create exclusive web cuts to supplement the live broadcast. Other clients want to stream a program live to their website and social media platforms simultaneously. If your show is going live to the web – in any form – we can help you map out a distribution strategy. We’ll work to find out your overall goals and objectives. Whether you’re looking to hit a set number of viewers or build an engaged audience base, we can help map out the best approach.

Want to learn more about our live production services? Contact us today.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd: I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working! Thanks again for the work earlier this month. Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month. https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!