Why SXSW Is An Ideal Event for Live Production

Jan 22, 2018

If you work in the media industry or tech sector, chances are you circle the dates for SXSW in your calendar every year.

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If you work in the media industry or tech sector, chances are you circle the dates for SXSW in your calendar every year. And rightfully so. South By draws in big name players across a multitude of industries – tech, film, television, music and even government. The 2-week festival is an ideal meeting spot for influencers from all different backgrounds. For brands and media companies, SXSW is an ideal event to host a live video production. You have a wide range of subjects you can cover and access to celebrity talent and media personalities. Not to mention the fact that it draws in tens of thousands of attendees annually, giving you instant access to potential viewers.

Let’s take a closer look.

Access to Guests for Your Live Productions

SXSW draws in a lot of high-profile celebrities. From actors and musicians to CEOs and even former Vice Presidents. If you’re looking to produce live programming at SXSW, there is a huge pool of celebrity talent to pull from. This makes it easier for content producers – and, specifically, talent bookers – to book recognizable guests and line up interviews. For any brand or media company looking to produce programming, lining up key talent is a big step towards producing impactful content.OTT consulting, broadcast consulting, show development, content development, production services, live production, video production companies, live video production companies, video streaming, live streaming, OTT services, OTT providers, OTT companies, OTT operators, OTT, over the top television, production staffing

Access to Brands for Co-Sponsoring Your Live Production

In addition to a diverse pool of talent – and attendees – SXSW also draws in a wide range of brands. Big companies like Twitter, Pandora and Google to smaller start-ups and non-profits. If you’re looking to produce live programming at SXSW, there are lots of opportunities to partner with complimentary brands who can contribute to – and enhance – your programming. Finding a co-sponsor can help lessen your production expenses while broadening your audience and reach.

Access to All Encompassing Content for Your Live Production

South By touches a wide range of industries, making it easier for almost any brand or media company to find relevant content that will resonate with their viewers. Broadcast Management Group produced 3 days of live programming for Mashable at SXSW in 2017, and we were able to produce SXSW-specific content that perfectly complimented the Mashable brand. Each daily program featured interviews with actors, musicians and politicians, as well as various tech segments showcasing some of the latest technology that was on display at SXSW. All of which fit perfectly into Mashable’s focus on pop culture and technology.

OTT consulting, broadcast consulting, show development, content development, production services, live production, video production companies, video streaming, live streaming, OTT services, OTT providers, OTT companies, OTT operators, OTT, over the top television, production staffing

Instant Access to an Audience

SXSW draws in around 100,000 attendees, giving you instant access to a huge amount of potential viewers. Add onto that at-home viewers watching your live stream and the impressions can add up fast, greatly impacting your brand recognition and contributing to your ROI. All it takes is a small gathering of people to draw attention and generate buzz. If you’re able to secure big name talent, it would be easy to sell out a venue and maximize your viewership.

 

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd: I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working! Thanks again for the work earlier this month. Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month. https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!