Twitter Acquires Social-TV Startup Trendrr

Sep 17, 2013

In their most recent attempt at dominating the social-TV market (and possibly the world), Twitter recently announced the Read More Add A Comment

In their most recent attempt at dominating the social-TV market (and possibly the world), Twitter recently announced the acquisition of Trendrr, a startup that specializes in social-TV analytics.  This comes just 6 months after Twitter’s acquisition of Bluefin Labs, a startup that specializes in… wait for it… social-TV analytics.  (Sound familiar?)

New York-based Trendrr offers 2 distinct products:  their “Curatorr” product provides companies with a unified real-time platform for tracking Twitter engagements while “Trendrr.TV” tracks television data across multiple platforms.  Both platforms give Twitter a more comprehensive service offering and helps bolster their credibility as a leader in social-TV.

In a recent partnership, Trendrr discovered that Facebook has 5 times more social-TV activity than Twitter.  After the study, some speculated that Trendrr would become part of the Zuckerberg Army; however, through its acquisition, Twitter put an end to any speculation and will subsequently stop Trendrr from any future partnerships with Facebook.

It appears that Twitter is looking to establish its hold on the social-TV market by acquiring agencies that specialize in social-TV analytics and offer unique products and services that Twitter can then turn around and provide to its existing user base.  While we still try to make sense of the countless data and metrics behind social-TV and determine exactly how big an impact it’ll have on the future of television, it’ll be interesting to see what sort of arms race develops between our favorite blue bird and their adversaries at Facebook.  Who will strike next in the social-TV Cold War?

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

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    2017-10-31 19:05:18

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    2017-05-27 22:28:45

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    2017-02-23 16:26:57

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  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month. https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

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  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!