Twitter Acquires Social-TV Startup Trendrr

Sep 17, 2013

In their most recent attempt at dominating the social-TV market (and possibly the world), Twitter recently announced the Read More Add A Comment

In their most recent attempt at dominating the social-TV market (and possibly the world), Twitter recently announced the acquisition of Trendrr, a startup that specializes in social-TV analytics.  This comes just 6 months after Twitter’s acquisition of Bluefin Labs, a startup that specializes in… wait for it… social-TV analytics.  (Sound familiar?)

New York-based Trendrr offers 2 distinct products:  their “Curatorr” product provides companies with a unified real-time platform for tracking Twitter engagements while “Trendrr.TV” tracks television data across multiple platforms.  Both platforms give Twitter a more comprehensive service offering and helps bolster their credibility as a leader in social-TV.

In a recent partnership, Trendrr discovered that Facebook has 5 times more social-TV activity than Twitter.  After the study, some speculated that Trendrr would become part of the Zuckerberg Army; however, through its acquisition, Twitter put an end to any speculation and will subsequently stop Trendrr from any future partnerships with Facebook.

It appears that Twitter is looking to establish its hold on the social-TV market by acquiring agencies that specialize in social-TV analytics and offer unique products and services that Twitter can then turn around and provide to its existing user base.  While we still try to make sense of the countless data and metrics behind social-TV and determine exactly how big an impact it’ll have on the future of television, it’ll be interesting to see what sort of arms race develops between our favorite blue bird and their adversaries at Facebook.  Who will strike next in the social-TV Cold War?

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

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  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.

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    2015-01-13 14:44:19

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    2015-01-13 06:35:00

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    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

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    2013-08-07 14:46:29

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