Game Changer: Verizon’s NFL Mobile Package

Aug 30, 2013

It's time to stock up on your favorite game-time snacks and start practicing your touchdown dances.

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It’s time to stock up on your favorite game-time snacks and start practicing your touchdown dances. The 2013 NFL season is almost upon us. While football fans are trying to cope with the thought of watching ‘Sunday Night Football’ sans a Faith Hill theme song, there is still reason to rejoice.

Verizon Wireless and the NFL just inked a $1B multi-year contract that allows customers to stream local afternoon games via Verizon’s NFL Mobile Package. The new package expands upon Verizon’s existing deal and will allow users to watch post-season games in 2014, including something called “the Super Bowl.” The new app – available to Verizon customers for $5/month – will also feature behind-the-scenes videos and news. While ATT and T-Mobile users are letting out a collective groan, Verizon customers will now be able to enjoy enhanced second screening opportunities in real time. Please allow Eli and Peyton to further explain the benefits of football on your phone.

Additionally, NFL Network’s mobile app – which was previously only available to Verizon customers – will now be available to all smartphone users. Through the network’s updated app, users with an active subscription to a participating cable provider will be able to stream Thursday Night Football games as well as NFL Network programming such as NFL Total Access, GameDay, and NFL RedZone (provided you have the proper programming package with your cable provider). The new “multi-provider” app is a significant step forward for the network as it will allow them to offer one application to all its subscribers instead of a separate app for ATT, T-Mobile, Verizon, etc. This will also allow them to easily track customer data and downloads.

But wait, there’s more.

“NFL Sunday Ticket”, a subscription-based NFL package currently available exclusively to DirecTV customers, was one of the topics recently discussed at a meeting between NFL Commissioner, Roger Goodell, and Google CEO, Larry Page. DirecTV’s current distribution deal – which costs them $1B a year – is up for renewal in late 2014. While it’s too early to tell, some speculate that Google is interested in bidding on the rights to “Sunday Ticket”, which could have a huge impact on live sports distribution.

Television content has shifted to online platforms like Netflix, Hulu and YouTube and we’ve even seen programming available exclusively through the web (thank you Amazon and Netflix). Live sporting events have started to make that transition, but it’s largely still in a transition period. The current trend shows sporting content being distributed via mobile apps, but will that trend continue? Or will Google take a plunge into live sports by streaming content via an exclusive distribution deal with the NFL? And will Faith Hill bounce back and find another sports anthem to sing? These are the questions only time will tell.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd: I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working! Thanks again for the work earlier this month. Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!