The reason the Super Bowl is regularly the most watched program in any given year is because every second of the broadcast is entertaining. From the game to the halftime show to the commercials themselves. ...
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12 Feb 2016 | EntertainmentRe-Capping the Top 5 Ads from Super Bowl 50
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10 Feb 2016 | EntertainmentSB50: Strong Broadcast Audience, Weak Social Engagement
Super Bowl: Episode 50 aired this past Sunday on CBS featuring the Denver Broncos and the Carolina Panthers. There were a lot of great story lines going into the big game. Will SB50 be Peyton...
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06 Feb 2014 | Social MediaThe Evolution of Social Media in Super Bowl Ads
I think we can all agree that this year’s Super Bowl commercials were anything but special. Ad guru Lee Garfinkel agrees – “average and okay” was the description he used when evaluating the commercials that...