Re-Capping the Top 5 Ads from Super Bowl 50

Feb 12, 2016

The reason the Super Bowl is regularly the most watched program in any given year is because every second of the broadcast is entertaining.

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The reason the Super Bowl is regularly the most watched program in any given year is because every second of the broadcast is entertaining.  From the game to the halftime show to the commercials themselves.  For viewers who aren’t football fans, the commercials are often the main reason for tuning in.  With advertisers spending millions of dollars for a mere :30 ad, you can bet they want to leave a lasting impression.  For SB50, while the majority of the commercials were released days before the game, we still had some surprises – like #puppymonkeybaby.  Many celebrities were featured in a variety of commercials and, as in years past, comedy was the name of the game.  Let’s re-cap the top 5 ads from Super Bowl 50.

Heinze – “Wiener Stampede”

Heinz’s “Wiener Stampede” was a big crowd pleaser.  Our favorite ketchup company went with no celebrities and no jokes – just a joyous field of wiener dogs running to their toppings.  The commercial scored a 6.64 from USA Today’s Ad Meter.  The day after the Super Bowl, the ad still drove the most positive reviews with 43% positive, 38% neutral and 19% negative as reported by Ad Week.

Hyundai – “First Date”

Hyundai’s “First Date” with Kevin Hart scored a 6.91 according to USA Today’s Ad Meter.  This commercial perfectly hit on the hysterical aspects of being a father and showed the technology that comes with new Hyundai Genesis.

Bud Light – “The Bud Light Party”

Seth Rogen and Amy Schumer went above and beyond to promote the Bud Light Party while masterfully mocking political advertisements.  Traveling around the country, Seth and Amy spoke about what Americans love (besides Paul Rudd, of course).  They even got away with some not-so-subtle inappropriate jokes throughout the ad. The Chicago Tribune rated this ad an A-.

Doritos – “Ultrasound”

One of my personal favorites was “Ultrasound” by Doritos.  Doritos has a history of comedic commercials and they tried to continue that trend this year.  Its cute to see a baby in the womb who is so hungry for Doritos.

Budweiser – “#GiveADamn PSA”

On a more serious note, Helen Mirren’s PSA for Budweiser was simply fantastic.  There is nothing like being put in your place by a posh British woman.  The commercial’s #GiveADamn hashtage generated millions of online impressions.  In my opinion, if it got even one person to hand over their keys and think twice about driving impaired, the commercial was a success.

At the end of the day, ads are subjective.  What might resonate with some people, may rub others the wrong way.  Which ad was your favorite and why?

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd: I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working! Thanks again for the work earlier this month. Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!