Top 5 Reasons You Need to Launch an OTT Channel

Jan 15, 2018

Rapid, multigenerational acceptance of Over-The-Top content is growing as applications mount and content producers jockey for position.

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Rapid, multigenerational acceptance of Over-The-Top content is growing as applications mount and content producers jockey for position. Corporations, associations and government agencies are all taking advantage of this explosive and affordable content delivery platform. And big players are making big commitments: Facebook, Twitter, Apple, Disney, Netflix, Verizon and Amazon, to name a few.

Why is OTT rapidly becoming the “it” content platform? Here are 5 key reasons:

OTT is amazingly cost effective.

Launching a traditional cable network is extremely expensive and risky. Most traditional channels take at least five years to make it into the black, if they even survive that long. With traditional cable networks, about half of your investment is spent creating or buying content. The other half is spent acquiring distribution – which is not always easy in a crowded and competitive market. Even the dream team behind OWN – Oprah Winfrey and Discovery Communications – struggled for several years. OTT ushers in new technology and with it, a reduced cost of ownership. With an OTT channel, the content cost may be the same, but the distribution cost, compared to traditional cable, is exponentially less.

There are no distribution limitations with OTT.

No one controls your distribution with OTT. You can broadcast direct to anyone with a good internet connection. For years, even if you had money for distribution, the cable systems were always the bottleneck keeping you from getting the viewers you needed to build a successful network. With OTT, you can spend a fraction of the money you would for cable distribution and quickly build awareness of your channel, using targeted digital advertising

OTT is what the consumers want.

OTT allows your target audience to provide immediate feedback, which allows you to refine your content creation strategy as you go. This ensures you’re always meeting the needs of your viewers. You can set up your channel with live, interactive programs that help you create a strong bond with your audience. And it’s as mobile as they are. Consumers can watch your OTT content wherever they are – at home, on vacation, at work or on the road.

Top 5 Reasons You Need to Launch an OTT Channel

Advertisers love Over-the-Top.

If your goal is driving the eyeballs, OTT is the right channel for you. Advertisers love OTT because its quantifiable and can support a strong call to action.

OTT allows for instant international distribution.

The flexibility of OTT knows no geographical boundaries. So if your goal is to build a global channel, OTT allows you to be international from day 1.

OTT content seems to be multiplying daily. And we’re no longer talking exlusively about sports and entertainment content. Other industries are starting to take advantage of OTT to build consumer trust, loyalty and drive revenue. The only mistake companies can make, at this point, is not taking action now.

Interested in learning more about OTT? Give us a call to discuss.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd: I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working! Thanks again for the work earlier this month. Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month. https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • K. Lona Lymen Reply
    2014-01-31 17:54:25

    You are spot-on that voters don't believe that Obama can accomplish any of his plans. I vote in every election, but I am disgusted with all the arguing and last minute actions that band-aid a problem for a few months, and then break out into new arguments. The comparison to the Superbowl was interesting because, like politics it is a great American sport. But, instead of Peyton Manning giving a State-of-the Union, the President's address should get better commercials!

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!